Nikko?

Our brother Nikko has this amazing ability to fit in no matter where he is. So when we designed a shirt that’s as easily worn to Sunday mass as it is to a Friday night bar, it seemed fitting to name it after Nikko. Coming in three different colors with lightweight cotton and a worn-in look, this shirt always feels right.

our suppliers are an extension of family

We were visiting with one of our favorite suppliers, a family man with 50 years of experience in apparel. We told him we wanted a shirt as light as linen, but durable. We went through swatch after swatch, but weren't happy, so we asked "Is there anything you haven't made but have always wanted to?" He lit up and brought out a cotton / linen / Tencel blend. Right away we knew it was the one - extremely light weight, great drape, and smooth to the touch. We followed up a few weeks later and said we named the shirt after him--Freeman. He responded, "Feels good to be a part of the family."

Getting it Right

We’ve revamped last spring’s short sleeve woven shirt, and we think you’ll like the improvements. We used soft colors and a dobby weave for a unique, yet subtle design statement. The fabric is washed down for a worn-in, comfortable feel. 

introducing lightweight puremeso

Inspired by our best-selling fall shirts, we introduce the lightweight Puremeso fabric in a Henley and polo style. These shirts were instant crowd favorites and have been applauded for softness and fine detail. Get one while you can—they’re going fast. If you can't find these online, please reach out to your local retailer.

touch them

Made with 100% cotton with a stone wash, our T-shirts feel like you’ve owned them forever. We spent countless hours working on everything from the design to the length to the cut of the sleeves, but we finally go it right. We included the classic graphics, new designs, and even blank tees for the simple men out there.

we got some new hats

We will have new hats coming in throughout spring. We had to find a way for Jimmy to still be a model. Doesn't he look great?

72 Hours in Austin, TX

You know those behind the scenes videos that start with "So we're here in Maui and everything is perfect" and end with a beautiful sunset? This isn't one of those videos. From the moment we landed in Austin to the 6am flight home 72 hours later, we were on the clock to get as many photos as possible. But the team stepped up and made it happen. Luckily we had one of our great friends, Garrett King aka @shortstache, shooting photos. Between him and the clothes, they make us look like we know what we're doing.