After a couple busy weeks producing music videos and commercials, the team caught our thoughts constantly drifting to the last trip to Big Bear Lake with The Normal Brand. With the air getting crisper everyday and the nights colder we knew we had to escape. Lake Tahoe was calling. The Normal Brand answered. 

Jimmy assembled us an all star lineup of the new fall collection complete with hoodies, vests, wool shirts, and sweater jackets. Layered with our shirts and flannels from Big Bear we were ready for anything Northern California could throw at us. 

Friday came to a close and we pilled back in the Jeep, driving all night to Lake Tahoe. Immediately after dropping our bags at the cabin we hit the road to reach Eagle Rock before sunrise. The rest of the weekend consisted of kayaking around the lake, climbing the rocks by the shore, and relaxing in the fall air. Each evening before temperatures dropped too low, we chopped some wood for the furnace and settled in for family dinner.

We are a team born and raised in the Midwest, and the Normal lifestyle we cater to is very much grounded in that sensibility. Where we are from, you are really 20 minutes from anywhere, and that demands versatility and durability in a wardrobe, and then we focus on comfort...because we like to be comfortable. Traditionally, "fashion" is born on the coasts and trickles to the middle of the country, but as we have grown, we have seen our Normal aesthetic start in the middle and make its way to the coasts. So when the guys at AVONNI reached out and said we love what you're doing, and want to put your gear to the test in California, we were all over it. This is their Normal in their words.

-Jimmy

Much like The Normal Brand, AVONNI was created around a sense of brotherhood. Started by a group of friends in college with a shared passion, we worked tirelessly to create our own lifestyle. We wanted the freedom to choose the people we work with – people we relate with. When we discovered The Normal Brand and their story we had to learn more.

We told them about our upcoming trip to Big Bear Lake and they were nice enough to send over the new fall collection. We grabbed our gear and pilled in the Jeep with our ten month old Bernese Mountain Pup. Decked out with our new gear we spent the weekend hiking through the San Bernardino National Forest and fishing for Rainbow Trout in our 12’ aluminum boat.

Stay tuned for our next adventure!