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We are a team born and raised in the Midwest, and the Normal lifestyle we cater to is very much grounded in that sensibility. Where we are from, you are really 20 minutes from anywhere, and that demands versatility and durability in a wardrobe, and then we focus on comfort...because we like to be comfortable. Traditionally, "fashion" is born on the coasts and trickles to the middle of the country, but as we have grown, we have seen our Normal aesthetic start in the middle and make its way to the coasts. So when the guys at AVONNI reached out and said we love what you're doing, and want to put your gear to the test in California, we were all over it. This is their Normal in their words.

-Jimmy

An afternoon hike through the San Bernardino Forrest with the AVONNI team and Bernese pup, Atlas.

An afternoon hike through the San Bernardino Forrest with the AVONNI team and Bernese pup, Atlas.

 
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Much like The Normal Brand, AVONNI was created around a sense of brotherhood. Started by a group of friends in college with a shared passion, we worked tirelessly to create our own lifestyle. We wanted the freedom to choose the people we work with – people we relate with. When we discovered The Normal Brand and their story we had to learn more.

We told Jimmy about our upcoming trip to Big Bear Lake and he was nice enough to send over the new fall collection. We grabbed our gear and pilled in the Jeep with our ten month old Bernese Mountain Pup. Decked out with our new gear we spent the weekend hiking through the San Bernardino National Forest and fishing for Rainbow Trout in our 12’ aluminum boat.

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We did our best to make Atlas model The Normal Brand, but he was just a little distracted by all the sights and smells.

We did our best to make Atlas model The Normal Brand, but he was just a little distracted by all the sights and smells.

 
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The goal throughout the weekend was to showcase The Normal Brand’s quality and versatility. We couldn’t be more excited for the opportunity to expand The Normal Brand to the West Coast. Stay tuned for our next adventure!