hbwater-500.jpg
champhomepage.jpg
NB_Christmas-7.jpg
NormalBrand-Tahoe-QuinnM0035.jpg
NB-4.jpg
Screen Shot 2017-03-13 at 10.48.13 PM.png
NB-53.jpg
Photo-28-4-17,-3-22-39-am.jpg
Teaser 6.jpg
hbwater-500.jpg

Pop


A little something on the man we are lucky to call Pop.

Read More

SCROLL DOWN

Pop


A little something on the man we are lucky to call Pop.

Read More

champhomepage.jpg

12th & Park


 

Harold Petty is using his gym 12th & Park to as a teaching tool.Read more

12th & Park


 

Harold Petty is using his gym 12th & Park to as a teaching tool.Read more

NB_Christmas-7.jpg

Hunting: a time to be together


Pop took us hunting growing up (sometimes under protest). As adults now, we're so happy he did. Check out what it means to us:

Read More

Hunting: a time to be together


Pop took us hunting growing up (sometimes under protest). As adults now, we're so happy he did. Check out what it means to us:

Read More

NormalBrand-Tahoe-QuinnM0035.jpg

FALL TRAVELS


We love seeing where you take our gear using #mynormalbrand. Teaming up with AVONNI, we got to see them take our gear and show us their Normal. 

Read More

FALL TRAVELS


We love seeing where you take our gear using #mynormalbrand. Teaming up with AVONNI, we got to see them take our gear and show us their Normal. 

Read More

NB-4.jpg

Puremeso


Pronounced PURE-MASE-OH, learn how we created this
unbelievable soft fabric from scratch.

Read More

Puremeso


Pronounced PURE-MASE-OH, learn how we created this
unbelievable soft fabric from scratch.

Read More

Screen Shot 2017-03-13 at 10.48.13 PM.png

Sammy Soap - Redefining Normal


Sammysoap is a job creation machine for adults with intellectual disabilities disguised as the world's best soap company. We met with Karen, her son Sam and the entire Sammy Soap team to learn more about how they're Redefining their Normal.

Watch Now

Sammy Soap - Redefining Normal


Sammysoap is a job creation machine for adults with intellectual disabilities disguised as the world's best soap company. We met with Karen, her son Sam and the entire Sammy Soap team to learn more about how they're Redefining their Normal.

Watch Now

NB-53.jpg

Fall 2017


Check out the new looks from our Fall collection. Available now!

Lookbook

Fall 2017


Check out the new looks from our Fall collection. Available now!

Lookbook

Photo-28-4-17,-3-22-39-am.jpg

The Lincoln Tour


Our Australian intern needed a job after graduating, so we sent him to the wild wild west in a 1989 Bronco.

Watch Now

The Lincoln Tour


Our Australian intern needed a job after graduating, so we sent him to the wild wild west in a 1989 Bronco.

Watch Now

Teaser 6.jpg

Reclaim Renew


Barry Kraft built a company dedicated to giving wood and people a second chance in life. Our newest Redefining: Normal video tells the story of Reclaim Renew.

Watch Now

Reclaim Renew


Barry Kraft built a company dedicated to giving wood and people a second chance in life. Our newest Redefining: Normal video tells the story of Reclaim Renew.

Watch Now