A former college rugby player from Australia sent us an email asking if he could intern with us for his final semester of college. Lincoln came in wearing a funny hat, speaking a dialect of english we had never heard before, and brought a can-do attitude. Over the next few months, he did everything from moving boxes, to analyzing spreadsheets and modeling in our Spring photoshoot. So when he graduated in March and needed a job, we had the perfect idea. Buy an old school Ford Bronco, send him to meet with new retailers and give him the freedom to explore everything the wild wild west has to offer. Follow Lincoln's journey and see what it's like to explore the US for the first time.

For behind the scenes, follow @thelincolntour on Instagram.


Stop #1 - Ted Drewes

Not only is Ted Drews one of the classic stops along Route 66, it's an icon of St Louis. So, it is the perfect first stop for the tour. Besides, who doesn't love frozen custard?


Stop #2 - Route 66 Museum

Made a stop at the Route 66 Museum to up my knowledge of the historic highway. Can't say it was the most exciting place I've seen but I now know a little bit more about Route 66.


Stop #3 - Sedona AZ 

Jason at The Hike House in Sedona came through with some stellar recommendations! Unreal views along the Hangover trail. This place definitely surpassed expectations.


Stop #4 - The Grand Canyon 

I will never forget this little spot. Incredible views and didn't see another person the whole time. Great day exploring the Grand Canyon.


Stop #5 - Antelope Canyon

A lot of driving done but it was all well worth it. These places have to been seen in person to be truly appreciated but I hope I give you a little insight.


Stop #6 - Museum Club

The Museum Club on Route 66 is a super iconic bar filled with history. Mary and all the amazing people here are working around the clock to restore this place. It is already looking amazing and there's only more to come. 


Stop #7 - Joshua Tree

Met some great people and had an awesome few days in Joshua Tree. Check out the vid for all the adventures.


Stop #8 - Highway 1

The Lincoln Tour finally made it to the West Coast! Check out day 1 shenanigans.


Stop #9 - Avila Beach

The only things better than See Canyon Fruit Ranch the people that run it. Amazing venue, amazing food, and amazing people. This place had it all.


Stop #10 - Slo Brew

Big thanks to Johnny and everyone at Slo Brew for showing us around. Next time you're in SLO County make sure you stop by one of their joints.


Stop #11 - Half Moon Bay

Big shout out to Gary and Dylan for sorting me out with this. Half Moon Bay is a great little stop, especially when traveling by water. Just don't bank on tanning.


Stop #12 - Point Reyes

Big day but as you'll see....it was well worth it. Cheers @shortstache for the tips.


Stop #13 - Meet Jaz

Everyone meet Jarrad! He's joining for some of the trip, so I decided to hit him with some questions so you can get to know him a little better. Enjoy!


About the Trip


The Bear

When we saw this 1989 Ford Bronco, we knew it was the perfect car for Lincoln to take on his trip. She's tough and rugged — ready to stand up to anything the wild wild west has up it's sleeve. There was no discussion when it came to naming her. The only name suitable for this old school ride was The Bear.


Let Us Know

Do you know a retailer that Lincoln needs to meet or a cool place that he needs to stop and see? Write us a message below and let us know.